Monday February 29, 2016
Milele FM has suffered a major blow after nearly all its key presenters resigned and joined a
rival radio station. Milele FM, owned by Kenyatta family’s Mediamax, has been thrown into another crisis just two months after a massive
retrenchment and brought in new presenters to strengthen its
position in the market.
The six presenters have joined
QWETU FM, a new radio station based at Yaya Centre in
Nairobi.
The big names that
have left include, among others, morning presenters
Vincent Ateya and comedian Mogaka as well as sports presenter Joseph Maroa and
newsreader Job Omondi Onyango.
“Things are thick,” said an
insider at Mediamax. “They all
dropped their resignations earlier in the month.”
QWETU FM, which launches officially on March 5th, is the latest entrant in the crowded radio industry and will
broadcast in Kiswahili.
It will
be headed by Ateya, who had stayed for barely three months at Milele after being poached
from QFM. Ng’ang’a Wa Waweru ran the morning show alone today.
Ateya’s exit is seen as a win for his arch-rival Titi Nagwala,who he tried to fire him when he was brought back from Nation in November last year.
QWETU’s plan was to poach the entire Milele FM team,
including news reader Newton Mudaki and evening drive co-host Cleophas Awinja but they proved either too expensive or
apprehensive about the new venture.
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