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Sunday, 27 December 2015

KENYANS:WHAT WE NEED TO KNOW IN THE PAST 12MONTHS

What did Kenyans really want to know in the past 12 months? Who did they want to know about, and what event or which subject bothered them so much and where did they seek answers?
Many might not know the answers to some of those questions, but they can be sure that Kenyans sought answers from friends and relatives or even their teachers. It used to be that simple. Friends and relatives and elders always had answers. That was then.
Nowadays, Kenyans, especially the tech savvy ones, have a friend in Google, the internet search engine which has all answers to all questions under the sun and beyond.
And so, it came to pass that when Kenyans encountered questions their church elders and politicians and journalists could not answer, they stopped scratching their heads, and started thinking with their fingers. 
On their tablets. On their computers. Or on their phones. Their fingers did the walking, to Google. And they got answers.
And there is a price they have to pay because Google does not keep secrets, and neither does it forget.
So, everything Kenyans searched on Google, Google kept records. And Google has given a report which reveals that Kenyans searched what teenage pregnancy is. They also asked what poverty is. Odd.
In a country where over 50 per cent of the 42 million strong population reportedly live below a dollar a day, you would expect people to know what poverty is. But that is neither here nor there.
In its Year In Search report for 2015, Google reveals that Kenyans also searched, and by inference wanted to know to know how to play lotto, how to lose belly fat, how to download a YouTube video (which is illegal anyway), how to okoa stima, how to write a formal letter, how to practice typing on a computer, how to pray with the rosary, how to bet, how to convert a PDF to word document and how to bake a simple cake.
Such a change from 2014 when Kenyans were so preoccupied with Vera Sidika that she was the Most Searched personality.
Could it be that priorities have changed, or Vera is so last year, literally, and the Auma Obama’s of this world have made Kenyans realise there is just so much we can say about a protuberance?
Priorities could have changed. Many Kenyans found themselves suddenly in the dark this year, or had their hot shower suddenly turn cold in the middle of a bath, that they just had to try and find out how to okoa stima, which is all about getting a prepaid power token on loan.
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